Everything you need to create content that is on-brand, emotionally resonant, and visually consistent. This is your single source of truth.
A post-capitalist prep course designed to help people find peace, purpose, and direction in an AI-driven economy. We are the antidote to AI anxiety.
AI and automation are transforming the world faster than most people can process. Jobs are changing. Industries are shifting. People are scared. After Work: Life exists to meet that fear with clarity, warmth, and a concrete vision of what comes next. We help people move from anxiety to excitement about a future that is closer than they think.
"You are not alone, and what comes next can be beautiful."
A bilingual (FR/EN) advisor working in group insurance and retirement planning in Montreal, Quebec. William saw the anxiety in his clients, his colleagues, and himself. He started asking different questions about what life looks like when traditional careers dissolve. This course is his answer. He is the narrator, the face, and the guide of the brand.
Every piece of content should leave the viewer with one of these feelings: belonging (you are not alone in this), reassurance (the future can be brighter than you think), or agency (you can start building toward that future today). If a post doesn't serve at least one of these, it doesn't go out.
The complete color system, typography stack, and logo usage rules. Every visual asset must align with these standards.
ON DARK (PRIMARY)
ON LIGHT (SECONDARY)
Minimal sacred geometry. Half-dome arch with concentric arcs, a centered golden orb, and a flat horizon baseline. The logo represents a sunrise emerging over the horizon. It must always have a transparent background and never be stretched, rotated, or recolored outside the approved palette.
Banned fonts: Playfair Display (never, for any reason), Arial (not for public content), Inter, Roboto, or any generic system font. If you are not sure, ask William.
Four recurring AI-generated characters that represent different audience archetypes and stages of the After Work journey. The audience should see themselves in at least one of them.
Corporate background, sharp but quietly restless. Liam is the one who feels the shift first. He is scrolling at 1 AM, reading about AI replacing jobs, and instead of panicking, he starts asking different questions. He is the protagonist of our launch ad and represents the audience at the moment of first contact.
He represents: "I feel the shift and I don't know what to do about it."
She left her career to build something new. Where Liam is introspective, Sonia is expressive. She represents the "finding purpose" pillar. She paints, she creates, she is further along in the journey than Liam. She is proof that leaving the old path leads somewhere real and alive.
She represents: "I left the path and found something better."
David finished his career and now watches the world changing. He is not scared for himself. He is scared for his kids and grandkids. He carries the "unlearning work" pillar with quiet wisdom and lived experience. He is the anchor of the cast. When David speaks, people listen.
He represents: "I finished and I am scared for the ones coming after me."
Emily feels like every career path is becoming obsolete before she can even start. She is the youngest perspective. She is doing research, not doom-scrolling. She is the only character who uses a laptop instead of a phone. When she enters the group scene, her presence adds a dimension that hits differently.
She represents: "Why should I even start if everything is changing?"
Five pillars that guide every piece of content. Each post maps to one pillar. Each pillar has a lead character, a tone, and preferred formats.
Content about what is happening with AI, automation, and the economy. Liam's territory. The hook content that grabs new followers. Data-driven but never dry. Always end with hope.
Formats: News-reaction Reels, stat-overlay visuals, "did you know" carousels, Liam late-night scrolling scenes.
Content about why we tie our identity to jobs and how to break that programming. David's territory. Thoughtful, quiet, often conversational. The "sit with this" content.
Formats: Talking head Reels (David speaking calmly), text-over-cinematic Reels, journal-style static posts.
Content about rediscovering meaning. Sonia's territory. Showing what a life designed around purpose looks like. Creative, aspirational but accessible. Never hustle-coded.
Formats: Day-in-the-life Reels (Sonia creating), before/after transformations, carousel frameworks.
Content that shows people are not alone. Group shots, gathering scenes, the golden hillside. This pillar sells the movement, not the course. All four characters appear here together.
Formats: Group Reels (the cast together), community milestone posts, warm conversation scenes, "welcome" content for new followers.
Direct content about After Work: Life the product. Used sparingly (max 2x/week). Curriculum teasers, lesson previews, testimonials once available. Always ends with the peace message, never hard sell.
Formats: Lesson preview Reels, module breakdown carousels, "what you'll discover" posts, quiet CTA posts with the logo and afterwork.ink.
One post per day. Alternating between Reels (video), carousels (multi-image), and single statics. Each day maps to a pillar and format.
The complete toolchain for creating After Work: Life content. Every tool serves a specific purpose in the pipeline.
Primary video and image generation. Cinema Studio 2.0 with Kling 3.0 for cinematic clips. Soul ID for character consistency. AI Influencer Studio for building characters.
Voiceover generation with emotion control. Calm, warm, unhurried tone. "The voice of someone who already found their peace."
Post-production assembly. Final editing, text overlays, stitching clips together, color grading, end cards. All video goes through CapCut last.
Caption writing, prompt engineering, content planning, strategy, script writing. Claude is the creative co-pilot for all written content.
Carousel design using brand fonts and colors. Quick static posts. Template library for consistent visual formats.
Website hosting and deployment for afterwork.ink. Custom Next.js app with Supabase and Stripe. Not relevant for daily social content.
STEP 01
AI Influencer Studio
Build each character's baseline using the no-prompt character creator. Define ethnicity, age, facial structure, skin, hair. Save 10-20 strong generations as reference images.
STEP 02
Soul ID Training
Upload the 10-20 approved images to Soul ID. Training takes 3-5 minutes. Once trained, the facial features and visual identity are locked across all future generations.
STEP 03
Cinema Studio + Soul Cast
Use Cinema Studio 2.0 with Kling 3.0 for video clips. Assign Soul ID characters via the Cast tab. Up to 3 characters per scene with full consistency.
Credit-saving tip: Always generate and approve keyframe still images first using Photography Mode or Nano Banana Pro (fewer credits) before moving to Cinema Studio animation (40-70 credits per generation).
The visual and emotional arc that every piece of video content follows. From cold blue anxiety to warm golden belonging.
This is the signature visual transition of the brand. It represents the emotional journey from AI anxiety to hope and belonging. Every video, every ad, every Reel follows this arc.
THE BEFORE
Cold blue tones. Phone screen glow at night. Data streams, notifications, headlines about AI replacing jobs. Isolated figures. Shallow depth of field. The world feels fast and overwhelming.
THE AFTER
Warm gold tones. Golden hour light. People together on a hillside. Wide shots, open spaces. Gardens, community tables, handshakes, laughter. The world feels slow, warm, and full of possibility.
10 lessons across 5 modules. Priced at $69 one-time payment. Hosted at afterwork.ink on a custom Next.js platform with Supabase and Stripe.
How After Work: Life speaks to the world. Every caption, every comment reply, every DM should feel like this.
The voice of someone who already made it through the anxiety and came out the other side. Calm. Warm. Unhurried. Never preachy, never condescending, never panicking. William is in this with you, not above you. Think: the best version of a late-night conversation with someone wise and kind who genuinely cares about your wellbeing.
EXAMPLE CAPTION
What if everything you're afraid of is actually the doorway to something better?
Most of us were taught that work equals worth. That your job title defines you. That without a career, you're nothing.
That was never true. And the future is about to prove it.
Save this for the next time the anxiety hits.
The bright future we are building toward. This is the aesthetic and philosophical north star for all "after" content. It is the destination at the end of the journey the course teaches.
Solarpunk imagines a world where technology and nature coexist beautifully. Where communities are self-sustaining, architecture is alive with greenery, energy is abundant and clean, and people have time to create, connect, and thrive. It is the visual and philosophical opposite of cyberpunk dystopia.
Our reference point: Bosco Verticale (Vertical Forest) in Milan. Real, built, lived-in. A vertical forest growing in the middle of a city. This is not science fiction. This is already happening. When we show the bright future, this is what it looks like.
"If we believe that by choosing to dream of a certain future and then talking and acting in accordance with it, we are creating that future."
From William's philosophical manifesto, "Restore Hope in Humanity." This is the thesis. This is the why behind everything we make.
Pin this to your wall. The absolute essentials at a glance.
Background: #06060f (cosmic black)
Primary accent: #c9a55a (warm gold)
Secondary: #6DA882 (sage green)
Never: red, teal, neon
Headlines: Instrument Serif (italic)
Body: Familjen Grotesk
Labels: JetBrains Mono
Banned: Playfair Display, Arial, Inter
Warm, calm, hopeful. A friend who found their peace.
Never hustle culture. Never doom. Never preachy.
Liam (30s, blue to gold arc)
Sonia (30s, creative, sage)
David (65+, warm gold)
Emily (17, cautious, minor)
Website: afterwork.ink
Course: $69 one-time
Community: Discord (coming)
Instagram: daily posting
Every post must serve one:
Belonging / Reassurance / Agency
If it doesn't, it doesn't go out.
Before: cold blue, isolated, anxious
After: warm gold, together, hopeful
Transition: phone screen shifts from blue to gold
1. Serves belonging, reassurance, or agency?
2. On-brand colors and fonts?
3. Correct character consistency?
4. Caption follows hook/body/close?
5. No banned vocabulary?
6. No emojis?
7. Hashtags (5-8)?
8. Would William post this?